A Modest ZIP Proposal

This year, I would like to thoroughly explore the question, “What makes an effective persuasive advertisement?”  From years of watching Vince Offer infomercials and T.V. ads, I have felt the sensation of feeling the need to buy something that I didn’t necessarily need. It was intriguing to me how an alteration of a few words could make a commercial so persuasive and manipulating. I’ve always wanted to learn more about persuasive language and the effects of advertisements, so with some nudging questions from Mr. Morris, I decided to combine these and formulate this question. The fact that I’m choosing what I want to learn about makes me excited and motivates me to give my best for ZIP.

My knowledge of creating effective, persuasive advertisements is nonexistent, but I have a pretty good idea of what kind of advertisement fits this criteria. I have watched a lot of infomercials over the years, so I think that having a good idea of what a good advertisement is will help me with ZIP. I also have some experience with video editing, and Photoshop, which will come in handy when I create my own advertisement to showcase my research to the class.

I hope to expand on the following skills by the end of zip:

  • Research Skills- Creating detailed notes, researching from various sources, and organizing my finding
  • Creating an effective advertisement
  • Presentation Skills- Persuasive and effective presentation with a lot of visuals
  • Time management- (Hopefully) Managing time wisely, setting a time frame, setting aside time to work on ZIP, evenly distributing work over the course of a month

For my question, I can obtain information about advertising from local libraries. Along with books, I will also be relying on the web for supporting most of my information. I plan on watching various advertisements on YouTube, so that I can differentiate between effective and ineffective advertisements. Personally, I have always found Vince Offer’s advertisements to urge me to buy whatever product he was advertisements, so I will probably look deeper into his advertisements.

I plan on showing my learning in a PowerPoint or Pecha Kucha with an video component to it. I plan on giving a brief explanation of rhetoric questions and show a PowerPoint with facts about what an effective, persuasive advertisement is like, the language alteration, and how the oral component influences us. To top it all off, I will be showing a commercial crafted by Jerome himself.

December/January

Sunday Monday Tuesday Wednesday Thursday Friday Saturday
3

Work on proposal

4

Work Block

Post proposal

5

Connect to Curriculum

Begin research

6

Connect to Curriculum

Watch Advertisements

7

Finish connecting to curriculum

8

Work Block

Post blog post

 

9

Additional Research Time

10

Additional Research Time

11

Work Block

Research

 

12

Research

13

Research

14

Organize Research

15

Work Block

Post blog post

Finalize Research

 

16

Begin creation of ad

17

Creation of ad

18

Work Block

Work on presentation

 

19

Work on presentation

 

20

Work on presentation

21

Post blog post

Complete presentation and ad

 

22

*Winter Break

Begin practicing

23

*Winter Break

24

*Winter Break

25

*Winter Break

26

*Winter Break

27

*Winter Break

28

*Winter Break

29

*Winter Break

30

*Winter Break

31

*Winter Break

January:

1

*Winter Break

2

*Winter Break

3

*Winter Break

4

*Winter Break

6

*Winter Break

7

*Winter Break

8

*Winter Break

9

Work Block

 

10

Present ZIP

11

Present ZIP

12

Present ZIP

13

Present ZIP

14

Sleep (Hopefully)

 

 

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